The development of the food industry is advancing rapidly, keyword personalized nutrition. This is the approach of developing individual nutrition plans and recommendations based on a person's specific needs and characteristics.
Through these customized diet plans, people can benefit as their individual needs and goals can be taken into consideration in the process.
This diet also includes dietary supplements. What challenges do manufacturers now face? We have summarized this for you:
Scientific evidence
The demand for scientific evidence regarding the efficacy of dietary supplements is increasing. Producers must be able to provide this data. This may require additional investment in research and development.
Quality assurance
Related to the scientifically proven efficacy, high quality of dietary supplements is important. Producers are recommended to implement strict quality controls.
Individual needs
In the sense of personalized nutrition, the individuality of people is taken into account. Therefore, different nutritional needs must be taken into account. This requires a wide range of products that meet these specific needs and preferences of consumers.
Privacy
Ensuring data security and data protection is essential, as the basis is consumer health and nutrition data. This security must be guaranteed in order to gain trust that this sensitive data is protected.
Changing market needs
Producers must adapt to the shift in market needs. Continuous market monitoring and readiness for innovation is necessary.